This is a much cleaner, professional layout for the DexaFit Privacy Policy. I have used distinct headers, bolding for emphasis, and clear lists to make the document easily scannable for your users.
DexaFit Privacy Policy
Last Modified: June 14, 2025
Updated: January 29, 2026
1. Introduction
Welcome to DexaFit. We, together with our subsidiaries and affiliates (collectively, “DexaFit,” “we,” “us,” or “our”), prioritize your privacy and are committed to protecting your personal information.
This Privacy Policy outlines our practices regarding the collection, use, protection, and disclosure of personal information across our websites, mobile applications (including DexaFit AI and Operator apps), digital reports, social media platforms, interactive features, and other services linked to this Privacy Policy (collectively, the “Platforms”).
⚠️ Important Health Disclaimer
DexaFit is a general wellness product intended to support your overall health and wellness. It is not designed to diagnose, treat, mitigate, or prevent any disease or medical condition. Our services are not substitutes for medical advice or care from healthcare providers. DexaFit complies with FDA guidelines for general wellness products.
Emergency Notice: IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, DIAL “911” IMMEDIATELY. Our Platforms are not for medical emergencies or urgent situations.
Geographic Scope: Our Platforms are intended for users in the United States. If you are accessing our Platforms from outside the U.S., your information may be transferred to, processed, and stored in the U.S.
2. Information We Collect
We collect various types of information to provide and improve our services:
Personal Identifiers: Name, email address, postal address, phone number, and account credentials.
Wellness and Health Information: Detailed wellness assessments, body composition data, bone density evaluations, fitness test results, metabolic wellness tests, and wellness histories.
Note: This data is not considered an Electronic Health Record (EHR) for HIPAA purposes.
Demographic and Lifestyle Information: Ethnicity, lifestyle choices, age, and other demographic data.
Third-Party Integrations: Data shared from services such as Apple Health, Google Fit, or other wellness platforms.
Usage and Technical Data: Device info, IP address, cookies, and platform interaction data.
Communication Data: Records of support requests, feedback, and marketing interaction history.
3. How We Use Your Information
We use the information we collect to:
Deliver Services: Manage accounts, process transactions, and facilitate appointments.
Communicate: Send service updates, notifications, and marketing (with consent).
Personalize: Customize content, analyze usage patterns, and improve platform performance.
AI Enhancement: Train and improve AI algorithms using de-identified data to provide better wellness insights.
Security & Legal: Prevent fraud, comply with regulations, and protect user safety.
4. How We Share Your Information
We do not sell your personal information. We may share your data in specific circumstances:
Licensed Operators: We share necessary info with independent facilities (DEXA scan providers, etc.) to facilitate services. These are independent entities responsible for their own data handling.
Service Providers: Trusted partners (hosting, payment, analytics) bound by confidentiality.
Wellness Providers: Licensed providers for telehealth or diagnostics, with your consent.
Legal & Business Transfers: To comply with law or in the event of a merger/acquisition.
Mobile Information Sharing (SMS Compliance): No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This includes text messaging originator opt-in data and consent information.
5. Cookies and Tracking Technologies
We use essential, performance, and marketing cookies. You can manage these through your browser settings, though disabling them may impact Platform functionality.
6. Your Privacy Rights
You have the right to:
Access & Know: Request a copy of the data we hold.
Correction & Deletion: Update inaccurate data or request account deletion.
Opt-Out: Unsubscribe from marketing or withdraw consent at any time.
State Rights: Residents of CA, CO, CT, UT, VA, and NV have specific rights regarding data portability and limiting the use of sensitive info.
To exercise these rights, contact [email protected].
7. Data Security & Retention
Security: We implement industry-standard encryption (in transit and at rest), multi-factor authentication, and regular assessments. No electronic storage is 100% secure.
Retention: We typically retain accounts for 3–7 years and wellness records for 7–10 years. De-identified info may be kept indefinitely for research.
8. Regulatory Compliance
HIPAA: While not a “covered entity” for most wellness services, we maintain HIPAA-compliant infrastructure and use Business Associate Agreements where required.
GDPR: We adhere to lawful bases for processing and EU data subject rights.
State Laws: We comply with CCPA/CPRA, CPA, CTDPA, UCPA, and VCDPA.
9. Mobile Messaging and SMS Program
By providing your mobile number and opting in, you agree to:
Purpose: Transactional updates (appointments, results) and promotional messages.
Opt-Out: Reply “STOP” to any message to cancel.
Help: Reply “HELP” or contact [email protected].
10. Contact Information
Privacy Department DexaFit, Inc.
23400 Mercantile Rd. #1
Beachwood, OH 44122
Email: [email protected]